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Portraits from Los Angeles Media Day. This is when we have the amazing opportunity to spend couple of hours to taking portraits of the Lakers players. My job was to direct and coordinate with the photographer to get shots that we could then use across several platforms. This was an exceptionally exciting year because the Lakers acquired LeBron James from Cleveland. Derrick Busch was the photographer used. Derrick nailed it. I love his approach to the project. His way of communicating to his subject was effective yet subtle. Derrick gave us a high end and very useful product. www.derrickbusch.com