Mindful

The second year without KOBE. The Lakers, packed with young talent, are struggling to find an identity. The Lakers had never been this bad. How do you build a campaign around a team that is in a growth period? The previous year we enlisted STATE to help develop a campaign around the Lakers youth. They created an amazing campaign. It was obvious to collaborate with them again. After kicking around a few ideas they pitched us on an idea that highlighted the potential greatness by tying it to the Lakers strong winning tradition. STATE came up with proof of concept and executed the design and editing. Footage of players was shot during media day statedesign.tv Creative Director // Marcel Ziul Executive Producer // Alex dos Santos